Sometimes I feel foundation can be a dirty word. It’s almost as if asking about foundation is something to be ashamed of, let alone wearing it. Ladies there is nothing wrong with foundation and we shouldn’t have to feel bad about using it.
The key to natural looking foundation is to have the skin freshly prepared with skin care, the correct foundation match, and tools for application. With so many options I’m sure you’re wondering which may be a good fit for you. The good news is that most cosmetic counters will give a free foundation sample with a consultation. It’s a good way to see what may work out for you in terms of finish, coverage, and texture. I find that Estee Lauder and Mac are the best with foundation sampling.
Some of you may be surprised to know that BB cream, CC cream, and Tinted moisturizer are foundation. I’ve noticed a lot of clients are leaning more in this directions vs classic foundations so I wanted to talk a bit about function and use.
Tinted Moisturizer has a very sheer coverage and is good for all skin types. If you’re looking for something light to neutralize redness and imperfections this will be a good product for you.
CC cream gives a sheer to medium coverage, helps with correcting the tone of the skin, and is hydrating. I would recommend this product to someone with normal to drier skin who wants sheer buildable coverage.
BB cream is medium to full coverage and has a matte finish. If you have oilier skin and a little more to cover up then this will be a good product to add to your makeup collection. A little bit will go a long way so don’t be afraid of the coverage.
Although these products have some skincare benefits they don’t replace your skin care routine. You can apply product with your fingers, foundation brush, or beauty blender. Start from the center of the face and blend outward. Add concealer where needed and set with powder after. The most important thing is to have fun its makeup.
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