The D.C. Ladies media provides a significant marketing opportunity for branding of yourself and your talents, and social advertising. The DC Ladies brings support and most importantly amplifies your talents, techniques, products, venues and brilliance. 78% of consumers trust peer recommendations while only 14% trust traditional advertising. We no longer search out the products and services but they will find us through social media; particularly when looking to target millennial women to baby boomer women in the D.C. area. Ads are considered social if they appear on a social network, but what makes them particularly powerful is using social recommendations and social actions, along with precise targeting, to create highly relevant and engaging messaging. “If you can see which audiences are engaging (especially if you are located in the D.C. metro area), and you build your ad around that, then it’s a really powerful thing,” Shelley E. Kramm, Founder TDCL
As more social advertising opportunities arise on Facebook, Twitter, LinkedIn and elsewhere, you may find that these social, engaging ads are sharing an ad budget with traditional web banners or paid search advertising. Companies that understand how to manage the flow of data, budget and results of social ads across multiple platforms are on their way to higher stages of maturity. Remember Social Media isn’t a fad, it is a fundamental paradigm shift in the way we communicate. That is why joining in with the fastest growing metropolitan women lifestyle site geared toward millennial to baby boomer women in the D.C. Metro area is the thing to do.
Be seen, Be heard, Spread your message to the targeted women that make up 85% of purchasing and influence 10% of what men purchase. Be all you can be with The DC Ladies.
We offer several ways of Advertising; The Pink Pages, Event Sponsorships, and Collaborations of in-kind donations.
What makes us different?
Than Print Publications – D.C. Metro ladies can access our Pink Pages Vendor Directory (to review the premier women vendors in the D.C. Metro area) 24/7 at no charge from their home computers – Smart phones, and anywhere with access to the internet. Printed publications require you to purchase the periodical before having the opportunity to see it. Our advertising rates are much more competitive than print publications and have a larger, more targeted audience. This makes The D.C. Ladies the perfect way to reach millennial to baby boomer ladies in the D.C. metro area while remaining in your marketing budget. In essence you get more bang for your buck with The D.C. Ladies.
Than Other DC Publications/Websites – The main focus of The DC Ladies is on DC Metro area small business owners, (we love it if they are women owned!) mompreneurs, and local vendors rather then large national chains. Our focus is on promoting the growth of your business and in educating women about valuing the quality of who you are. We cater to your goals and as local small start-up business owners ourselves, we want to see you succeed! When you advertise on The DC Ladies you are reaching LOCAL women who want to find out about what is wonderful and new in our extended community
Help us help you to grow with us… The DC Ladies Pink Pages is a resource that highlights the best of the DC Metro businesses. If you are amongst this elite group of women 25 to 55 years old you are seen by our advisory board as one of the best women resources available to The DC Ladies. The DC Ladies Pink Pages Sponsorship Levels market yourself to your exact target to the maximum potential.
The DC Ladies is always interested in collaborating and forming partnerships with other like-minded brands, businesses, and bloggers. In addition to The Pink Pages we like to work on collaborations that involve sponsored posts of financial compensation which will be identified as such in the post. However, The DC Ladies will not partner with brands that are not in line with our site’s vision or feature product’s that we would not use ourselves. If you are interested in this type of sponsorship please email firstname.lastname@example.org to give us more information on your brand or product to see if we would be a good fit.
What happens when you combine online reach with in-person social events? The best of both worlds in terms of marketing collaboration.Sponsoring on of The DC Ladies Events is an amazing opportunity to meet consumers face-to-face. More on this topic will be added as we add our Event Series and our one day boot camps called Inspire U.